Dope Beet: High-Performance Fuel


Did anyone else notice the bottles of beet juice at the NYC Marathon or how beet juice is quickly gaining a reputation as the hot new drink for athletes? Beets have extremely cleansing and detoxifying properties, they aid in digestion and are are rich in potassium, magnesium, phosphorus, iron, vitamins A, B & C, beta-carotene, beta-cyanine aaaaand folic acid. Phew, that’s a lot.


But you know what makes beets so dope and worthy of a spot on a Sports Illustrated cover? Their nitrates! Beets are an excellent source of nitrates that the body converts into nitric oxide. Nitric oxide helps with a wide range of functions that will have athletes ditching their sub-par sports drinks, including:

  • Opens blood vessels, lowering blood pressure, and increasing the blood flow throughout the body and to the muscles
  • Helps muscles use oxygen more efficiently, which makes it easier for mitochondria to produce energy
  • Improves stamina and endurance, increases time to exhaustion, and lowers fatigue levels

With all that blood and oxygen pumping throughout your body and that burst of natural and sustainable energy, you will be running at optimal levels and will never skip a beet.


You may be thinking: but, wait, why have I been buying Nitrate-Free bacon for my bacon, egg and cheeses? Well, since the nitrates found in beets are naturally occurring the body is able to convert them into nitric oxide, which as you just read is safe and highly beneficial to the body. The nitrates in bacon, hot dogs and cured meats are not naturally occurring. They are added to them and are dangerous to the body, have cancer-causing potential, and should have you singing Just Beet It. (Last beet pun, I promise!)

Our Dope Beet is made up of the amazing beet, pineapple, parsnips, cucumber and jalapeño. Pineapple adds sweetness and bromelain (a natural inflammation-fighting machine) and parsnips, aka the unsung hero of the root vegetable world, have a wide variety of vitamins, minerals and nutrients. Cucumber is naturally hydrating and is high in vitamin A and vitamin K. We add the little kick of jalapeño to provide a day’s requirement of vitamin C. It also contains an ultra-cool phytochemical capsacian, which has been known to spice up your metabolism. So whether you’re a high-performance athlete, enjoy the occasion spin class or just want to fuel amazing things- grab a Dope Beet and drink up!