Our Story


MJF Navy Beach Founders 2

MJF was founded by childhood friends who have a deep rooted love for Montauk, mindful living and good vibes. Bret, PJ and Madi love yoga, adventure and long runs on the beach but they also live for the occasional slice of pizza or fish taco with extra guac. They believe food should be empowering and a celebration of life. No matter your lifestyle, they learned having access to clean, plant-based goodness can change the way you feel about your body, your mind and your purpose. Helping others find this balance led them on a mission to offer the best juice they could possibly make to a spot they deeply treasure.

Besides their love of juice, chillness and all things Montauk, they are also driven by a desire to serve good vibes (straight up) and remind people that self care is rad. Using only organic, high-vibe ingredients made with intentional, purpose-driven recipes, every product is designed to nourish your body, fuel your next adventure and revive the magic of your everyday life.