Our Mission

Why MJF?

Because we believe Montauk deserves the best and it’s our goal to deliver it.  MJF’s mission is to provide Montauk with the freshest, most nutrient-dense fruit and veggie juice on the planet. Our juices are cold-pressed, raw, and organically grown. We strive to use organic as much as possible… if we can’t source organic for some reason, we will always let you know. We believe in the power of food and want to make healthy, pure,  REAL juice available to all of Montauk. We love and are inspired by the rich history, active lifestyle, and beautiful, natural surroundings and want to return the favor by keeping Montauk nourished and fueled for whatever awesomeness comes next.

Simply put, MJF wants to continue to preserve the spirit of Montauk: it’s made for those who want to live healthy, drink up the moment and pass on good vibes.


Mother Nature is the star of the show here at MJF and we want to work hard to make sure she continues to shine bright. Environmental compliance and sustainable performance are core values and part of daily practice. We believe in nature’s awesomeness and know it is our duty to help protect and preserve it. Whether it’s a commitment to reducing energy use, recycling or using eco-friendly products, we always are working hard to continually reduce our impact on the environment. We also donate our pulp to local farmers and community gardens for compost so we can continue to enjoy Nature’s incredible life cycle.


We are committed to creating the highest quality “farm to juice” power in a bottle- because we want to keep Montauk running clean and mean. MJF represents the highest quality and most delicious juices one can buy: raw, vegan, and preservative free. Never heated, never treated: all drinks are made, with love, right here on the premises.


We love Montauk. Simple is that. It is our honor and privilege to be a part of this vibrant and magical place and we want to give back to the community as much as possible. We believe in supporting local businesses, farmers, and families. Stop by the shop to learn more about some of our initiatives to help Montauk stay excited, educated and energized… or check out our “Creative Juices” gallery dedicated to the people and local artists who continually inspire us.


We started this juice bar because of our personal passion, experience and desire to share it. Once each of us tried cold-pressed juicing, we could not ignore the incredible benefits of REAL juice. We slept better, felt better, worked out better, reduced our cravings, had clearer skin and felt revitalized. Our love for juicing grew as our knowledge of plant-based healing grew. We are neither vegan or vegetarian, we respect all food and ways of life and believe food is meant to be medicine. We also firmly believe, no matter your preference, that being healthy should be EASY. We love making our juices for you so the dirty work is handled: you can just grab a bottle of MJF on-the-go, drink it up and be prepared for any adventure.